About Us

Beauty Supply is a downtown salon known for its effortlessly-cool approach to hair, founded by celebrity colorist Emaly Baum (Emaly B) in 2021. The salon was opened with a belief in beauty without ego - creating an inviting, fun space where clients feel guided, inspired, and completely at ease. The salon’s mission is to redefine luxury haircare - pairing high-level expertise with an approachable, downtown sensibility that feels both current and timeless.

Beauty Supply is tucked away on the third floor of 247 Centre Street in SoHo

Instagram: @beautysupply_nyc